Build a business you’d never want to sell
More and more people seem only comfortable with things when they’re presented in a binary fashion.
It’s as if we’ve lost all our faculties in deciphering situations that are not presented as 0 and 1.
It seems gray (or rainbow) are no longer options.
It’s country v country, red v blue, flag v flag, team v team, animal v animal.
Bootstrapped v funded.
You’re either building the 2nd coming of Amazon or your endeavors are worthless and you might as well just go back to underwater basket weaving.
Reality is…none of that.
Reality is, whatever works.
Like all industries, finance is a sales business. Every financial product is sold before it’s bought.
The sale in most finance is: “capital is scarce and capital will help you grow faster and growing faster is the only way to win and if you don’t raise and you don’t IPO, your life is worth nothing.”
The counter/bootstrapped or die narrative is: “the ONLY way to build a business is to never raise any money because when you raise money, you sell your soul right away, lose control of your company and are beholden to evil financiers.”
Truth, and happiness, I’d argue is often somewhere between zero and infinity.
Don’t let the guru’s tell you otherwise. If you take anything away from this post I hope it is that there are, roughly, quintillion ways to build a successful business.
Just don’t get fixated on the specific path you “must” take. Stay flexible. And don’t listen to the actors who have no skin in the game (financial, reputation, or anything else that matters to them).
As you would in any sales scenario, qualify your leads and make sure your goals align.
There’s absolutely nothing wrong with taking venture capital.
Just make sure you understand what that means.
The VC business model requires you to build a stand alone public company of a certain size. And no, nearly all acquisitions don’t mean shit to a VC and yes there’s only ever been one WhatsApp.
Building a company that will one day be publicly traded is an aspirational goal. And an awesome outcome if you achieve it.
Several founders I deeply care about are on this path. I happen to believe these folks are on their way to building stand alone public companies. They have the business model, the metrics, the determination and support behind them to achieve this. And I’m rooting for their success more than anything in this world.
But what if you’re not sending satellites into the orbit or fundamentally disrupting the gigantic parcel or full truck load industries? Are you still going to put a pitch deck together with a TAM slide showing how your market opportunity is a hundred thousand trillion dollars and if you only capture a shit load of it, you’ll be 3x the size of Google?!
Alas, more often than not, people fundraising are asking for a paycheck and permission to tinker not to build a real business.
Let me make this even more real and tell you exactly what I look for as an investor:
$750 million (US dollars) in enterprise value at time of liquidity. (read: enterprise value at time of liquidity is not the illiquid private market valuation bullshit that tech publications write about. This is actual cash that you can take to the grocery store to buy bread with).
I don’t know where you come from, but where I’m from, $750 million dollars is LOLWUT money.
Turns out, making money as an investor is HARD.
One major difference between what we look for and the other 799 venture funds is that we remove the pressure of you having to burn through the cash raised to raise another round in 8–12 months from the time of our investment.
The contrarian approach we have is that you shouldn’t have to forgo profitability (read: the one and only true optionality you have as a founder) for the sake of growth.
There are some businesses where deficit spending is the only route. Those are the moonshot type businesses like sending satellites into the orbit. Not the 39th meal delivery service that only delivers crispy tofu for dogs to Palo Alto residents on the 3rd Wednesday of every month.
But don’t get it twisted.
If we’re investing, it’s because you have the ambition to build a massive business, in real world terms. Not grow to $8.5m/year and stop there. But if it does stop at $8.5m in annual revenues for whatever reasons, then we have the right to take distributions if the business is doing well.
Just know that we’re not in the cash flow business. Neither are most investors.
Investment returns, in VC and public markets, are driven by skewness. Investing is about playing for option value (often mispriced option value).
I think, what matters in building a business is you deciding what success and happiness (in good health) looks like.
If it means holding a day job and saving until you’ve got 12 months of personal runway to bootstrap the business, do that!
If/when the time is right and you’re comfortable giving up significant ownership and control in return for a shit ton of capital, do that!
If it means you bootstrap, then raise from us or whoever else, do that!
Just know that taking on outside investment literally equates to you taking on additional return expectation in a given time horizon. If you or your business is not ready for those expectations, well, then don’t take on those expectations.
Giving an investor a 150x multiple on their initial investment is certainly not success for most founders. Though, if you do return that multiple, then I pray that you’ve also made a yacht load of money.
Or you could also run a SaaS business doing $1m/year as a solo founder with maybe a few contractors and stay real world rich without taking on additional expectations.
Don’t be dogmatic about or subscribe to someone else’s definitions and path.
Build a business that you’d never want to sell. Start there. If you do that (and build a phenomenal business) the buyers will come to you. I promise you. And then you have the choice to decide whether you’d want to sell or raise…or not and run your business into infinity, profitably!
In closing, as Jay-Z (yes I still put the dash because I’m that old) once said:
I wish you health, I wish you wheels, I wish you wealth. I wish you insight so you could see for yourself.
I’d like to recommend the Morphohack Cyber Security team if you ever intend to recover your Bitcoin, USDT, or other crypto assets.
I happen to be one of many people who lost their crypto assets after a distasteful experience with a fake crypto investment scam. They kept requesting more deposits in order to “grant” me access to my wallet. If not for the intervention of the Morphohack Cyber Security team, I would have lost everything completely.
Morphohack intervened on my behalf and began what seemed to be a full recovery process and a cyber attack on these con men.
I’m putting this out here to share my plight and encourage others to act quickly and contact Morphohack if you happen to be in a similar situation. Do not believe that by paying more, you’ll be granted access to your wallet by these investment scammers. Instead, contact the Morphohack Cyber team to help you recover your crypto assets immediately.
Their contact email is as follows: MORPHOHACK@CYBERSERVICES . COM
Warm regards,
Ross Colby
Kent, Connecticut
How I Got My Lost 2007 Crypto Back: My Story with Mighty Hacker Recovery
Stepping into crypto back in 2007 felt like stepping into a hidden treasury. I was full of hope, dreaming of a future where a wild bet would pay off. Then, just as fast, the dream turned into a nightmare when I lost access to my investment. For years, that small fortune seemed gone forever. But a single Facebook ad changed everything, bringing a wave of hope and a path back to what I’d written off as lost.
How I Lost My Crypto from 2007
In 2007, Bitcoin was the bold new kid everyone whispered about online. I scraped together whatever I could spare and invested, picturing huge returns. It felt like a ticket to freedom.
But keeping crypto safe wasn’t simple. I forgot passwords and misplaced keys—rookie mistakes for a bold new market. The money sat there, out of reach, as years ticked by.
Nothing prepares you for the gut punch of seeing your investment grow, but being unable to touch it. The regret lingered every time I read about rising prices. For over a decade, I thought the loss was on me forever.
The Search: Finding Mighty Hacker Recovery on Facebook
Desperation makes you creative. I tried every recovery method I could find, searched old devices, tried every password I’d ever used, and talked with forums. Every lead turned cold.
Randomly one evening, while scrolling Facebook and battling my own frustration, a bold ad for “Mighty Hacker Recovery” popped up. It made a big promise: lost crypto recovered, no miracle required.
Of course, my guard shot up. Who hasn’t heard stories of online scams and false fixes? But the ad’s comments were filled with real recovery stories that started to lift my doubt. The tiniest spark of hope returned.
Working with the Recovery Expert
Curiosity won out. I clicked and started a chat. The expert was clear, calm, and patient. I explained my story and they listened with sharp attention. Their instructions made sense and each answer built my trust.
Each day, I checked in with the expert. They asked questions, showed me how to send what was needed and explained every step. The transparency was new to me. The expert never made me feel foolish for what I’d lost or forgotten.
Here’s what stood out:
Patience. No rushed answers, no pressure.
Clarity. Every step explained in plain words.
Updates. I never had to wonder about the next step.
I began to believe. Each day added a little more hope.
The Moment I Got My Crypto Back
It happened fast once the final piece clicked. I got a message: check your wallet. Hands shaking, I opened my crypto wallet… and there it was. My investment, right where it belonged, after so many years.
The rush of relief swept over everything—the regret, the anxiety, even the hope. All replaced with pure gratitude. My mistake had been erased, thanks to an expert who knew the path.
If you’ve lost access to your crypto, don’t give up. There are real people out there who know how to help. Mighty Hacker Recovery was my lifeline. Ask for help because that single step might change your story too.
Conclusion
Losing crypto can leave you feeling alone. I spent years thinking my mistake was final. But help exists. With patience, trust and the right expert, lost investments can come home. Don’t lose hope. Take action, reach out, and remember—there’s always a way back.
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