Build a business you’d never want to sell

startup_business_building_proud_purpose

More and more people seem only comfortable with things when they’re presented in a binary fashion.

It’s as if we’ve lost all our faculties in deciphering situations that are not presented as 0 and 1.

It seems gray (or rainbow) are no longer options.

It’s country v country, red v blue, flag v flag, team v team, animal v animal.

Bootstrapped v funded.

You’re either building the 2nd coming of Amazon or your endeavors are worthless and you might as well just go back to underwater basket weaving.

Reality is…none of that.

Reality is, whatever works.


Like all industries, finance is a sales business. Every financial product is sold before it’s bought.

The sale in most finance is: “capital is scarce and capital will help you grow faster and growing faster is the only way to win and if you don’t raise and you don’t IPO, your life is worth nothing.”

The counter/bootstrapped or die narrative is: “the ONLY way to build a business is to never raise any money because when you raise money, you sell your soul right away, lose control of your company and are beholden to evil financiers.”

Truth, and happiness, I’d argue is often somewhere between zero and infinity.

Don’t let the guru’s tell you otherwise. If you take anything away from this post I hope it is that there are, roughly, quintillion ways to build a successful business.

Just don’t get fixated on the specific path you “must” take. Stay flexible. And don’t listen to the actors who have no skin in the game (financial, reputation, or anything else that matters to them).

As you would in any sales scenario, qualify your leads and make sure your goals align.


There’s absolutely nothing wrong with taking venture capital.

Just make sure you understand what that means.

The VC business model requires you to build a stand alone public company of a certain size. And no, nearly all acquisitions don’t mean shit to a VC and yes there’s only ever been one WhatsApp.

Building a company that will one day be publicly traded is an aspirational goal. And an awesome outcome if you achieve it.

Several founders I deeply care about are on this path. I happen to believe these folks are on their way to building stand alone public companies. They have the business model, the metrics, the determination and support behind them to achieve this. And I’m rooting for their success more than anything in this world.

But what if you’re not sending satellites into the orbit or fundamentally disrupting the gigantic parcel or full truck load industries? Are you still going to put a pitch deck together with a TAM slide showing how your market opportunity is a hundred thousand trillion dollars and if you only capture a shit load of it, you’ll be 3x the size of Google?!

Alas, more often than not, people fundraising are asking for a paycheck and permission to tinker not to build a real business.


Let me make this even more real and tell you exactly what I look for as an investor:

$750 million (US dollars) in enterprise value at time of liquidity. (read: enterprise value at time of liquidity is not the illiquid private market valuation bullshit that tech publications write about. This is actual cash that you can take to the grocery store to buy bread with).

I don’t know where you come from, but where I’m from, $750 million dollars is LOLWUT money.

Turns out, making money as an investor is HARD.

One major difference between what we look for and the other 799 venture funds is that we remove the pressure of you having to burn through the cash raised to raise another round in 8–12 months from the time of our investment.

The contrarian approach we have is that you shouldn’t have to forgo profitability (read: the one and only true optionality you have as a founder) for the sake of growth.

There are some businesses where deficit spending is the only route. Those are the moonshot type businesses like sending satellites into the orbit. Not the 39th meal delivery service that only delivers crispy tofu for dogs to Palo Alto residents on the 3rd Wednesday of every month.

But don’t get it twisted.

If we’re investing, it’s because you have the ambition to build a massive business, in real world terms. Not grow to $8.5m/year and stop there. But if it does stop at $8.5m in annual revenues for whatever reasons, then we have the right to take distributions if the business is doing well.

Just know that we’re not in the cash flow business. Neither are most investors.

Investment returns, in VC and public markets, are driven by skewness. Investing is about playing for option value (often mispriced option value).


I think, what matters in building a business is you deciding what success and happiness (in good health) looks like.

If it means holding a day job and saving until you’ve got 12 months of personal runway to bootstrap the business, do that!

If/when the time is right and you’re comfortable giving up significant ownership and control in return for a shit ton of capital, do that!

If it means you bootstrap, then raise from us or whoever else, do that!

Just know that taking on outside investment literally equates to you taking on additional return expectation in a given time horizon. If you or your business is not ready for those expectations, well, then don’t take on those expectations.

Giving an investor a 150x multiple on their initial investment is certainly not success for most founders. Though, if you do return that multiple, then I pray that you’ve also made a yacht load of money.

Or you could also run a SaaS business doing $1m/year as a solo founder with maybe a few contractors and stay real world rich without taking on additional expectations.


Don’t be dogmatic about or subscribe to someone else’s definitions and path.

Build a business that you’d never want to sell. Start there. If you do that (and build a phenomenal business) the buyers will come to you. I promise you. And then you have the choice to decide whether you’d want to sell or raise…or not and run your business into infinity, profitably!

In closing, as Jay-Z (yes I still put the dash because I’m that old) once said:

I wish you health, I wish you wheels, I wish you wealth. I wish you insight so you could see for yourself.

179 comments

  • I lost $303,450 with a fake crypto investor. I am Kenneth Brown and here is my story. Of course, they advise us to do a good background check before deciding where and when to invest. But they entirely forget that the scammers have a “clean” background record. So you will find all the good reviews and ads about them when you research. Mine was no different. They looked legit, and I made my deposits, plus more deposits when chasing my withdrawals. I reached my limit and knew I had to get my money back no matter what. I did some deep searching and finally decided to try out SWIFT SPY ASSETS RECOVERY. And guess who had their total investment money back in approximately 20 hours? The good thing about this hacker is that they only require the transaction information and the hacker’s address, and everything else is on them until the money is fully back. Reach them by email: (swiftrecoveryservice006 @gmail .com) or WhatsApp number: +1 (786) 684‑0501. Or Telegram: @SWIFT_HACKING. Visit their website at https://swiftspyassetsrecovery.com to get the help you need with finances and crypto.

    Kenneth Brown
  • Email..cybertechwizard@cyberservices.com
    Website. https://cybertechwizard.com
    WHATSAAP +18597435022

    The panic struck me like a thunderclap on an otherwise mundane Monday. After diligently depositing a total of $87,340 across three transactions, I realized with sinking dread that my attempts to withdraw the millions I had invested were futile. Instead of realizing substantial returns, I found myself ensnared in a web of demands for more money, each promise of wealth proving to be yet another ploy to drain me dry. It was a sobering moment—a stark realization that I had fallen victim to a fraudulent investment company. My story is one I feel compelled to share as a cautionary tale. The allure of quick and substantial returns clouded my judgment, blinding me to the glaring red flags of deceit. The company’s promises were too good to be true, and by the time I realized I had been duped, it was too late. They vanished into thin air, leaving me grappling with substantial financial losses and a profound sense of betrayal. The primary lesson I gleaned from this harrowing experience is that improbable events can indeed happen, and they happen far more frequently than we anticipate. From natural disasters to unexpected global events, the world is fraught with uncertainties. My ordeal with investment fraud served as a stark reminder that vigilance and due diligence are paramount in navigating the treacherous waters of financial markets. Ignoring the warning signs proved costly, but it also underscored the importance of learning from mistakes and sharing those lessons with others. It took me considerable time to come to terms with my predicament and muster the resolve to seek a solution. It was during this period of vulnerability and desperation that I discovered Cyber Tech Wizard. Recommended by a trusted source,  Cyber Tech Wizard   offered a glimmer of hope amidst the darkness. Their reputation for expertise in recovering lost funds from fraudulent schemes gave me renewed determination to fight back against those who had exploited my trust. The second crucial lesson from my journey is the importance of taking action to reclaim what is rightfully yours. Too often, victims of fraud resign themselves to their losses, believing there is no recourse. However, with the assistance of reputable entities like  Cyber Tech Wizard  , there is a pathway to justice and restitution. They specialize in unraveling the intricate web of financial deception, employing sophisticated techniques to trace and recover funds unlawfully taken.  Cyber Tech Wizard   did not just offer a lifeline; they restored my faith in justice. With their meticulous approach and unwavering commitment, they navigated the complexities of digital transactions and legal frameworks to retrieve a significant portion of my lost investments. Their professionalism and empathy were invaluable during a time of profound distress, providing not only financial recovery but also emotional support in reclaiming my dignity and trust in financial systems. To anyone who finds themselves in a similar predicament, my message is clear: do not suffer in silence. Stand up against fraudsters and seek assistance from reputable recovery services like  Cyber Tech Wizard  . They are dedicated to doing the heavy lifting on your behalf, ensuring that justice is served and that victims have a fighting chance to recover what is rightfully theirs.My scenario through investment fraud was a painful yet enlightening experience. It taught me invaluable lessons about resilience, caution, and the importance of seeking justice. Thanks to  Cyber Tech Wizard  , I emerged stronger and more vigilant, equipped with the knowledge to safeguard myself and others from falling prey to fraudulent schemes. Let my story serve as a beacon of hope and a call to action against financial deceit—because with the  Cyber Tech Wizard   support, recovery is possible.

    Bernard Everette
  • The Hack Angels/Recovery Experts for Stolen Cryptocurrency.

    I express my utmost appreciation for the incredible work THE HACK ANGELS does. A few months ago I made a terrible mistake that caused me to lose around $310,000 on a fake crypto investment trading platform. I would like to say a very big thanks to the man who commented on how he got his Bitcoin recovered back to his wallet with the help of THE HACK ANGELS. They are capable of any type of hacking. I am truly grateful for their service and I highly recommend them to anyone with the same problem. Contact them through; Whats Ap; +1 520) – 200, 23 20 , Mail Box; support@thehackangels. com

    Michael Dolph
  • BEST CRYPTO RECOVERY SERVICES – CONTACT iFORCE HACKER RECOVERY

    iFORCE HACKER RECOVERY is Genuine and recommended.

    I was previously duped into using a cryptocurrency investment platform that I discovered on Tiktok. I lost over $116k to this nasty business after investing and accumulating earnings; withdrawals were prohibited on the scheduled deadline. I contacted customer service, but received no response; I realized I had been duped, and I began looking for a way to reclaim my cryptocurrency. I found myself fortunate to stumble across a post on the internet about a Recovery Expert named iFORCE HACKER RECOVERY who helped me recover 90% of my lost funds and I am highly grateful. I would definitely recommend iFORCE HACKER RECOVERY to anyone looking to reclaim lost monies from a fraud.    

    Website; iforcehackersrecovery .c om

    Whatpp; +1 240 ( 803, 37) 06
    E-Mail: contact@iforcehackersrecovery . c om

    bertatsma
  • BEST CRYPTO RECOVERY SERVICES – CONTACT iFORCE HACKER RECOVERY

    iFORCE HACKER RECOVERY is Genuine and recommended.

    I was previously duped into using a cryptocurrency investment platform that I discovered on Tiktok. I lost over $116k to this nasty business after investing and accumulating earnings; withdrawals were prohibited on the scheduled deadline. I contacted customer service, but received no response; I realized I had been duped, and I began looking for a way to reclaim my cryptocurrency. I found myself fortunate to stumble across a post on the internet about a Recovery Expert named iFORCE HACKER RECOVERY who helped me recover 90% of my lost funds and I am highly grateful. I would definitely recommend iFORCE HACKER RECOVERY to anyone looking to reclaim lost monies from a fraud.    

    Website; iforcehackersrecovery .c om

    Whatpp; +1 240 ( 803, 37) 06
    E-Mail: contact@iforcehackersrecovery . c om

    bertatsma

Leave a comment